HomeLink:
Freedom to Age in Place Through Seamless IoT Integration
A whopping 77% of elderly individuals feel they are not ready for assisted living but simultaneously struggle to live independently. We offer a solution that supports autonomy without sacrificing safety. Welcome to HomeLink, your partner in innovative elder care.
Our Story
In college, I took two classes focused on America’s senior population, where I began to notice a pattern. Many elderly individuals are prematurely moved into nursing homes not because they require intensive medical care, but because they lack everyday support at home. Conversations with caregivers and families revealed a quiet frustration. Few options exist that allow elderly individuals to remain independent without sacrificing safety.
Motivated by this gap, I formed a team and enrolled in an entrepreneurship course to develop a solution. We conducted in-depth field research, including speaking with seniors, family members, and care coordinators. What we found was striking. While technology has transformed nearly every aspect of daily life, elder care has lagged behind, continuing to rely on outdated, one size fits all solutions. The need for a more flexible, modern, and human centered approach was clear. We set out to create a system that supports aging in place rather than defaulting to premature institutionalization.
That insight became the foundation for HomeLink. Our project ultimately won our class's venture capital funding award, validating the problem we identified and our proposed solution. After graduating, we continued building HomeLink beyond the classroom.
HomeLink leverages existing IoT technology, including smart home controls and sensors, along with community based care resources, and centralizes them into a single, intuitive system.
Our goal is to enhance human care, not replace it. We are creating a personalized support system that respects autonomy, preserves dignity, and responds to the emotional and physical needs of seniors.
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Meet Our Team
Victoria
Founder & Chief Executive Officer
Victoria's background spans entrepreneurship, legal and policy work, and early-stage venture development. She has worked on multiple startups, and brings a systems-oriented approach to solving complex challenges. At HomeLink, Victoria leads vision, strategy, and product development.
Naomi
Co-founder & Chief Financial Officer
Naomi brings experience in consulting and private equity, with strengths in financial modeling, strategic planning, and operational execution. At HomeLink, Naomi focuses on building sustainable financial systems and scalable operations to support long term growth.
Clara
Co-founder & Chief Marketing Officer
Clara brings experience working with early-stage startups and community-facing organizations. At HomeLink, Clara manages marketing content, builds partnerships with community organizations, care providers, and IoT technology brands, and supports pilot programs and user onboarding.